Managing Marketing in the 21st Century

Synopsis:

This book is about understanding how to develop market strategy and managing the market- ing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers.

The Virgin Marketer

Synopsis:

The Virgin Marketer is a companion volume to the textbook, Managing Marketing in the 21st Century (MM21C). As you read and study the material in the textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with MM21C, it is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing.

Managing Marketing in the 21st Century - Student Study Guide

Synopsis:

Managing Marketing in the 21st Century is a world-class marketing textbook, priced very affordably at $45 for the printed book and FREE for online reading, versus $150 for comparable books offered by major publishers. This Student Study Guide is structured in the same way as the textbook. It is designed to help students with their study of marketing. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. NB: Electronic copies are available as 6 months subscriptions; they are not designed for downloading/printing.

Electronic Copy $25.00

• Managing Marketing in the 21st Century
• Read Chapter 1 Free
• College bookstores