Managing Marketing in the 21st Century
Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers.
Other products that may interest you:
Managing Marketing in the 21st Century - Student Study Guide |
Managing Marketing in the 21st Century Bundle |
Managing Marketing in the 21st Century and Student Study Guide Bundle |
The Virgin Marketer |
